Make up your mind before it happens.

PLANEJA ENGINE

Conecta builds the operational picture. Planeja looks ahead: it researches the situation, calculates the likely outcome, and proposes paths you can review before anything is put into action.

See how the engine works Meet the Conecta Engine TODAY conservative likely aggressive RECORDED PROJECTED BEFORE PROPOSING, IT LOOKS AT sales history seasonality cash and commitments active campaigns cost by channel team capacity ongoing contracts quarterly targets

DIFFERENCE

A tool waits for a command. The Business partner arrives first. It shows where you will be, rather than only where you were. you ask → it answers it alerts → you act you analyze → it shows the past it projects → you adjust you discover → it confirms late it identifies → you decide sooner WHAT CHANGES IN PRACTICE 01 The alert arrives before closing rather than after 02 The calculation comes with the source of each number 03 The route arrives ready with an owner and deadline 04 You disagree and it rebuilds

THREE CHAPTERS

Researches, calculates and creates reviewable routes. 01 research Analysis and research

No decision is born from one source.

the context Conecta has already formed external signals with their source visible the right AI for each type of question Explore Analysis and Research 02 calculates Mathematical Engine

The calculation uses metrics from all sources, rather than only the open spreadsheet.

combines sales, media, cost and cash metrics in the same calculation each number opens to show the calculation projection with a confidence interval, rather than an isolated number Explore Mathematical Engine 03 creates routes Routes and Scenarios

A plan you might disagree with.

steps with owner, deadline and expected impact conservative, probable and aggressive side by side you disagree with one step and the route remakes itself Explore Routes and scenarios

HOW IT WORKS

From question to route, no hidden step. Every step leaves a trail. If you disagree with the result, you can go back and see where the conclusion was born. 01 The question comes

By text, audio or because Planeja itself noticed a deviation.

INPUT 02 It reads the context

What Conecta has already assembled: sources, freshness, permissions, and gaps.

CONTEXT 03 Choose method

The framework that the situation asks for, and the right AI for each part.

METHOD 04 Calculates and projects

Numbers with the calculation visible and a confidence interval, rather than guesses.

CALCULATION 05 Returns the route

Steps with owner, deadline and expected impact, ready for review.

OUTPUT

HOW IT REASONS

The plan comes out of a method, not a well-written guess. A generic AI improvises the structure of the answer to each question. Planeja applies the method that the situation demands.

WHEN ORDER IS MISSING

Marketing process in 5 steps

Kotler & Armstrong

understand strategy program deliver capture

Understand the market, draw the strategy, build the program, deliver value and capture return in this order.

WARNING SIGN program launched before anyone understands the market

WHEN THE AUDIENCE IS TOO BROAD

STP

segmentation, target and positioning

segment select position

Separate the market into groups, choose where it is worth to compete and define what place to occupy in the head of those who buy.

WARNING SIGN "our audience is everyone"

When the offer doesn't close

Integrated Mix · 4Ps

product, price, place and promotion

product price place promotion

Check if the four levers tell the same story. Price that contradicts the product overthrows the entire conversion.

ALERT SIGN price that contradicts the promise of the product

WHEN PRICE BECOMES A DEBATE

Brand equity

brand equity

memory meaning answer bond

Measure what supports a price above cost: awareness, meaning, response and connection.

WARNING SIGN only sells with a discount

PREDICTABILITY

Change the variable and see the whole month shift. In your account, the variables and sources come from your business. AVERAGE DISCOUNT 12% TODAY MONTH END target 34% CONFIDENCE INTERVAL PROJECTED MARGIN 31.4% DISTANCE FROM TARGET −2.6 p.p. MONTHLY REVENUE R$ 242 thousand WHERE EACH NUMBER COMES FROM Orders revenue and discount per sale CONNECTED Costs variable cost per product CONNECTED Media investment per channel CONNECTED Targets quarterly target margin CONNECTED Returns affect realized margin MISSING

There's a source missing, and the page says which one. He doesn't complete the hole by assumption.

THE ROUTE

The plan comes like this: with owner, deadline and what changes if it works. On your account, the steps come out of your context.

The margin will close 2.6 points below target. What should I do?

CONSERVATIVE

Recovers 1.4 p.p. without changing volume

low risk·3 weeks LIKELY

Recovers 2.8 p.p. and closes above target

medium risk·4 weeks RECOMMENDED AGGRESSIVE

Recovers 4.1 p.p., but restrains growth

high risk·6 weeks 01 Reduce the entry bundle discount

It accounts for 38% of sales and 61% of the discount granted.

OWNER Sales DEADLINE by Friday EFFORT low IMPACT +1.1 p.p. of margin 02 Renegotiate freight for the Southeast region

The cost per order has risen 14% since March, and the contract expires now.

OWNER Operations DEADLINE 10 days EFFORT medium IMPACT +0.9 p.p. of margin 03 Reallocate 20% of the budget from the most expensive channel

The cost per acquisition for this channel is 2.3× that of the others, with the same conversion.

OWNER Marketing DEADLINE next Tuesday EFFORT low IMPACT +0.5 p.p. of margin 04 Raise the annual plan price by 6%

Last adjustment was 14 months ago; the comparable base rose 9%.

OWNER Product DEADLINE 1st of the month EFFORT high IMPACT +0.3 p.p. of margin IF NO ONE ACTS The margin closes at 31.4%, leaving the quarter R$ 42 thousand below the plan. ON APPROVAL The four steps become work with an owner and deadline in the Age Engine.

WHAT COMES TO YOU

More than a report: the decision is already worked through. MEETING BRIEF

Investor meeting in 2h. Get me ready.

THREE QUESTIONS THAT LEAD What makes you invest? What was the last no you gave, and why? What do you want to see in 90 days? OBJECTION AND RESPONSE “saturated market” → 90% operates under the old model “low traction” → +47% in 60 days, margin 37% “high valuation” → comparable businesses at 8 to 12 times, we ask 6 times

Let him talk 60% of the time. Whoever asks is in charge.

PRIORITIZED WEEK

What do I do first this week?

NOW Close R$ 15k proposal · due Friday Renegotiate supplier · R$ 3,700 per month THIS WEEK Sales team meeting · monthly target Review December cash flow DELEGATE Post approval → marketing Financial report → accountant

Should I block Tuesdays and Thursdays, from 9h to 12h, for what matters?

DAY WITH EXPECTATIONS

What do I have for today?

TUESDAY, REVENUE DAY 09h00 · marketing: acquisition cost rose 18% 13h30 · supplier: reduce 8% or switch 16h00 · customer: R$ 5k proposal BEFORE NOON Activate retargeting Rehearse the three objections for the 16h meeting

Expectation of the day: two decisions and a closed negotiation.

THE FOUR ENGINES

Metrics arrive scattered. Planeja calculates across them. Conecta brings metrics from each tool and keeps sources and gaps visible. Planeja takes them all and calculates with the full set, rather than only the part open on the screen. 01 Conecta

It brings the metrics spread across each tool and maintains visible source, access and gaps.

→ 02 Planeja

Absorb these metrics, calculate on top of the set and return revisable routes.

→ 03 Age

Executes the approved route with an owner, deadline and human approval when needed.

→ 04 Controla

Tracks the result, anticipates deviations and returns new context.

↺

The result returns to the Conecta Engine as new metric, decision and evidence.

PLANEJA DOES NOT execute without approval change data at the source invent numbers the source did not supply track the result afterward. That is Controla

START

See Planeja working with your business numbers.

In a 30-minute conversation we connect a real source and show the first route out of it.

Talk to the team View roadmap