Work ends. Monitoring does not.

CONTROLA ENGINE

After the Age records a delivery, Controla follows the effect. He compares the observed with the period goal, shows the deviation and organizes the evidence that helps explain the change.

View the monitoring cycle Meet the Age Engine FACT HYPOTHESIS RETURN 01 Observed Revenue: R$ 428 thousand August 2026 02 Expected Target: R$ 500 thousand August 2026 03 Deviation R$ 72 thousand below partial close 04 Probable cause Conversion fell 0.4 p.p. last 7 days 05 Correction Review route in Planeja next cycle 06 New context Result returns to Conecta after recording Example source: business core · updated 12 min ago · state: attention

DIFFERENCE

A number needs period, goal and origin to explain a change. Controla keeps fact, projection and gap in different places. NUMBER WITHOUT CONTEXT Revenue R$ 428 thousand

Status by color: red. Value's down.

UNDERSTAND WHAT CHANGED PERIOD August 2026 TARGET R$ 500 thousand OBSERVED R$ 428 thousand PROJECTION R$ 463 thousand at closing GAP two sales without an attributed channel PROBABLE CAUSE conversion fell 0.4 p.p. in the last 7 days NEXT STEP review the route with Planeja

THREE CHAPTERS

Each signal connects the metric to alert and source. 01 Indicators and metrics

Value, formula, period, target, and freshness arrive together.

Explore indicators and metrics 02 Alerts and deviations

The alert separates what happened from what is still trending.

Explore Alerts and Deviations 03 Sources and Traceability

Each number keeps the path back to the source.

Explore Sources and Traceability

CORRECTION CYCLE

The Planeja receives the deviation as context for the next decision. Each step shows the evidence used and the consequence for the business. 01 Observed 02 Expected 03 Deviation 04 Probable cause 05 Correction 06 New context Observed

Revenue of R$ 428 thousand through August 10

The period is still open.

SIGNAL WALL

Controla compares each department in the correct period. The numbers illustrate the mechanism and are not data from a connected account. They include customer acquisition cost (CAC) and service level agreement (SLA). Signals tracked by business department DEPARTMENT AND METRIC OBSERVED TARGET PERIOD TREND FRESHNESS STATE

FINANCE Revenue R$ 428 thousand R$ 500 thousand August 2026 7.4% below expected pace updated 12 min ago ATTENTION

MARKETING CAC R$ 137 up to R$ 120 last 30 days rose R$ 9 in 7 days updated 18 min ago DEVIATION

SALES Conversion 3.1% 3.5% last 7 days drop of 0.4 p.p. updated 9 min ago ATTENTION

SUPPORT SLA 91% within 4 hours 95% within 4 hours week of August 3 to 9 four points below target updated 26 min ago DEVIATION

BEFORE THE LIMIT

The trend changes state before closing. This simulation separates the estimate from the observed value. 3.0% today 3.3% +2 days 3.2% +4 days 3.0% +6 days 2.8% +8 days 2.7% Advance projection +2 days: 3.2% · status: monitoring

threshold: 3.0% conversion

EXPLAINED ALERT

The alert shows the calculation and separates fact from projection. OBSERVED FACT Observed conversion: 3.1% in the last 7 days. Target: 3.5%. PROJECTION Projection: 2.8% in six days if the current pace continues. KNOWN GAP Known gap: two sales still have no attributed channel. PROBABLE CAUSE Probable cause: the landing page lost conversion in paid traffic. IMPACT If nothing changes, revenue closes near R$ 463 thousand, below the R$ 500 thousand target. NEXT STEP Review a route for the page in Planeja and send only approved work to Age. Evidence used page conversion fell from 4.2% to 3.6% CAC rose from R$ 128 to R$ 137 revenue is 7.4% below target pace

Planeja determines the correction. Age performs the approved work. Controla tracks its effect.

THE RESULT RETURNS

The result of the correction enters the next comparison. Controla uses the result registered by Age in the following comparison. 01 Age registers

Delivery and result are recorded with a timestamp, owner and evidence.

02 Controla compares

The new value is confronted with the correct goal and period.

03 Conecta receives

The event updates the business context without erasing the source.

04 The cycle begins again

The next decision uses a more recent comparison basis.

THE FOUR ENGINES

Each engine accounts for a part of the cycle. Controla follows the effect; execution remains in the Age. 01 Conecta

Forms the business reality with sources, freshness, permissions and gaps.

View Conecta 02 Planeja

Compare paths and decide the route before action.

See Planeja 03 Age

Modifies the operation within the defined route and approvals.

See Age 04 Controla

Tracks the effect, explains the deviation and returns the result to the context.

View Controla

A new decision goes back to Planeja. A new execution passes through the Age.

NEXT CHAPTER

Start with what makes a metric trackable.

See how value, formula, period, target, and freshness stay together in the Controla engine.

Explore indicators and metrics