From media spend to real profit, with projected results.

FOR MARKETERS

Campaigns, costs, and returns in one view, with AI showing where to invest next. You stop optimizing on guesswork and anticipate what will convert.

Talk to the team FROM MESSAGE TO RESULT MKT / CYCLES STARTING POINT A growth hypothesis B2B Campaign → meeting → contract Opportunity quality B2C Campaign → order → repeat purchase Margin and return The result feeds the next campaign 01 Campaign, cost and revenue in the same context.

You follow business result, not only click and platform conversion.

02 Recommendation with evidence.

Each change of funds points to the observed data that support the decision.

03 Forecast admitting the gap.

Incomplete attribution appears as missing data, never as invented certainty.

A CONTEXT, TWO CYCLES

Marketing B2B and B2C, each with their own decisions. Marketing B2B From campaign to contract.

Connect media, lead, meeting, opportunity and revenue to discover which channels generate business and where the cycle stalls.

B2C Marketing From campaign to repeat purchase.

Read ads, orders, products, margin and customer return in the same context to direct money to the sustained growth.

IN DAY TO DAY

From the first idea to the next growth.

SOCEO links briefings, pages, funnels, campaigns, materials, metrics and tasks in the same cycle. Marketing understands what attracted the public, what led to the sale and what message deserves the next round of investment.

01 Plan message

Start with the goal, audience and performance of previous campaigns to create a briefing that points a direction.

02 Get the campaign moving

Distribute assets and tasks, track publications and keep the team's decisions in the same project.

03 Invest in what works

Compare channels, campaigns and business results to choose the next hypothesis and guide the budget.

Ask your business.

“Which campaign produced results for the business, and where should we invest now?”

The cycle changes as the business sells.

Work starts with the brief, passes through assets, pages and channels, and ends only when the result returns as learning for the next decision.

Illustrative example · without real data Go through the work Illustrative flow · 5 steps Play flow 01 Campaign 02 Entry 03 Evolution 04 Value 05 Result

The hypothesis origin remains linked to the work it started.

Marketing B2B Marketing B2C Campaign Lead Meeting Opportunity Contract BUSINESS QUESTION Which channel generates opportunities that advance?

Relate the origin of interest to meetings and revenue. The quality of opportunity guides the next hypothesis.

Observed results inform the next campaign Offline revenue is not yet attributed in the example.

WHERE THE SOCEO COMES IN

Marketing tracks the entire campaign journey. Work begins with the brief, moves through assets, pages and channels, and ends only when the result returns as learning for the next decision. 01 Documents + Copilot Brief with memory

Objective, audience, offer, previous campaigns and team decisions enter the same starting point.

02 Funnels + Sales B2B through the opportunity

Relate the origin of interest to meetings and commercial advancement to discuss quality, not just lead volume.

03 Metrics + Planeja Engine B2C beyond the click

Read campaigns alongside orders, products, margin and repeat purchases to invest in growth that returns value to the business.

04 Cowork + Age Engine Execution without losing context

Assets, approvals, publications and owners follow the hypothesis behind the campaign.

THE WORK BETWEEN AREAS

Marketing gives Sales the context of the message that created the opportunity; Finance helps decide how much to invest; Controla shows what happened afterward.

THE SOCEO IN ACTION

Enough detail to trust the decision. Media results · February Illustrative data INVESTMENT R$ 184,200 OBSERVED REVENUE R$ 698,700 RETURN ON AD SPEND (ROAS) 3.79× Media campaign performance in February CAMPAIGN ROAS CHANGE Aquisição Q3 4.2× +18% Retargeting 2.7× -11% Marca 3.5× +4% NEXT DECISION Move R$ 18 thousand from Retargeting to Aquisição Q3. Sources · Meta Ads + Stripe + vendas_fev.csv · Updated · Today, 09:42 Data still missing Offline revenue not yet attributed.

SOURCES AND PROVENANCE

Recommendation is not a hunch with a dashboard outfit.

SOCEO separates the observed result from the projection and shows when attribution is still incomplete.

Source used in response Time of last update Data that is still missing

EXPLORE OTHER AREAS

FOR FINANCE A close that handles itself and flags what fell outside the norm. View solution FOR PROGRAMMERS Your business context in your agents, terminal and code. View solution

SEE WITH YOUR DATA

Bring a real question from your business. We show the answer, the source and what still needs to be connected. Talk to the team