A close that handles itself and flags what fell outside the norm.

FOR FINANCE TEAMS

Entries captured as they happen, automatic categorization and reconciliation, and anomaly alerts before you start looking. You close in days and can already see the cash outlook ahead.

Talk to the team RESULT ANALYSIS FIN / CLOSE REVENUE Sales Identified source − COSTS Operations Explained change = MARGIN Decision Next action ↳

Each value opens the record, source and update behind the number.

From difference to decision 01 Income statement (DRE), cash and anomalies in the same decision.

Closure and projection cease to live in separate reports.

02 Every number shows where it came from.

Open revenue, margin, or cash figures to see their source, record, and latest update.

03 Projection without false certainty.

SOCEO separates what is connected from what is still missing.

IN DAY TO DAY

Finance understands the number and guides the next decision.

SOCEO brings accounts, transactions, contracts, metrics, and reports into one view of the business. The team sees changes in cash position, traces each value to its origin, and turns discrepancies into work with an owner, deadline, and recorded completion.

01 See what has changed

Compare revenue, expenses, margin and cash against targets and previous periods in a single analysis.

02 Get to the source

Open the records and documents behind each indicator to understand the cause of variation.

03 Solve with the team

Assign verification, track the review and keep the decision with the financial result.

Ask your business.

“Why has the margin changed and what do we need to do now?”

The difference in the result opens an investigation.

Revenue, cost and cash gain meaning when the team manages to return from indicator to record, understand the deviation and follow the decision made from it.

Illustrative example · no real data ILLUSTRATIVE CLOSE · FEBRUARY From margin to decision Analysis with source Explore the work Illustrative flow · 4 stages Play flow 01 Indicator 02 Change 03 Record 04 Decision

The margin opens the investigation without being treated as a final answer.

01 / INDICATOR 31.4%

Demonstrative margin. The number starts the investigation.

Revenue R$ 1,842,000 Projected cash R$ 286,000 02 / CHANGE Media expense

Media expenditure is 18% above the standard of the last eight weeks.

03 / RECORD TO VERIFY Variable costs

R$ 1,263,612 · Updated yesterday, 18:10

04 / DECISION Check the difference

Owner and decision recorded

Analysis limit Marketplace shipping is not yet connected.

WHERE THE SOCEO COMES IN

The close shows where to act, not only how much came in. Revenue, cost and cash gain meaning when the team can trace an indicator back to its record, understand the deviation and track the resulting decision. 01 Conecta Engine Close with source

The income statement (DRE), cash position, and transactions stay linked to the documents, periods, and people responsible for explaining each line.

02 Planeja Engine Scenarios before spending

Compare the effect of price, cost and investment on margin and cash with visible assumptions for review.

03 Cowork + Age Engine Verification with an owner

A difference becomes the task of review, with comment, evidence and decision recorded in the same flow.

04 Controla Engine Tracked target

When the margin leaves the expected interval, the team sees the deviation, its cause and the effect of correction.

THE WORK BETWEEN AREAS

Finance and Marketing see the same decision from different angles: the campaign shows returns; the cash position shows how much of that growth the business can sustain.

THE SOCEO IN ACTION

Enough detail to trust the decision. Monthly close · February Illustrative data REVENUE R$ 1,842,000 MARGIN 31.4% PROJECTED CASH POSITION R$ 286,000 ANOMALY DETECTED Media spend is 18% above the pattern of the last eight weeks. Records behind revenue Records used in the February monthly close SOURCE VALUE UPDATED Stripe · vendas_fev.csv R$ 1,215,000 Today, 09:42 Hotmart · pedidos_fev.csv R$ 627,000 Today, 09:39 Variable costs R$ 1,263,612 Yesterday, 18:10 Data still missing Marketplace shipping data not yet connected.

SOURCES AND PROVENANCE

The closing doesn't end in the number.

Revenue, margin and projection carry the records used, the time of the last update and the gap that limits reading.

Source used in response Time of last update Data that is still missing

EXPLORE OTHER AREAS

FOR MARKETERS From media spending to real profit, with projected results. View solution FOR PROGRAMMERS Your business context in your agents, terminal and code. View solution

SEE WITH YOUR DATA

Bring a real question from your business. We show the answer, the source and what still needs to be connected. Talk to the team