Buyer's journey guide

Back to all materials PDF · FRAMEWORK MARKETING Buyer Journey Guide

Map customer questions, signals and decisions at each stage of the journey. Guided reading to consult, discuss with the team and apply without relying on specific software.

What is it for?

Map customer questions, signals and decisions at each stage of the journey.

What you receive Buyer Journey Guide in PDF — Framework Practical guidance: map customers’ questions, signals, and decisions at each stage of the journey. Questions and supporting tables in a PDF ready for reference. Receive the material by email.

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Name Professional email WhatsApp Job title Select an option Business partner or Founder President or CEO Vice President or C-Level Director Manager Coordinator Supervisor Analyst Revenue Choose an option We have no revenue yet Up to R$250 thousand per year From R$250 thousand to R$500 thousand per year From R$500 thousand to R$1 million per year From R$1 million to R$5 million per year From R$5 million to R$10 million per year From R$10 million to R$50 million per year From R$50 million to R$500 million per year Above R$500 million I agree to receive content, updates, and communications from SOCEO. Receive material by email Requested material: Buyer Journey Guide Move the discussion toward a concrete decision.

Use a purchase journey guide before a marketing meeting, during a team diagnostic or as a basis to record the next step.

FORMAT PDF · Framework DELIVERY Individual link by email Questions about the Buyer Journey Guide When should I map the buyer journey together with Sales? How should I record sales activities at each stage? Which approach should be avoided during the awareness stage? Is the material free? How do I receive it? Can I use it with my team?