Context to decide. Sources to trust.

Management, strategy and frameworks applied to your business — in the same pattern as the Partner: direct, with context and without achism.

All contents of the Blog

Pix Automático for businesses: when is it worth adopting?
Understand how Pix Automático works for businesses and assess costs, payment defaults, reconciliation, and customer experience before adopting it.
Contribution margin: calculate it before selling more
Learn to calculate contribution margin and use the result to review prices, discounts, sales mix, and your business's break-even point.
Context engineering: how to give AI the right business data
Understand context engineering and how to organize sources, memory, rules, and permissions so AI can answer questions about your business more reliably.
To succeed, you need to fail 16% of the time
The first time I failed a project, I felt like an imposter. I spent weeks going over every detail, trying to figure out where I went wrong. The feeling was that every mistake was a certificate of incompetence.
The end of sustainable competitive advantage
Rita McGrath argues that the competitive advantage is transitory. Learn to navigate in short waves of opportunity.
High Output Management: the forgotten bible
Andy Grove laid the foundations of modern management at Intel. Why are his principles of managerial leverage more relevant than ever?
Never split the difference
Chris Voss changed the negotiation game. Forget win-win. Learn to use tactical empathy to get what you want.